The Sub Way

A self-initiated mock brief exploring event branding and promotion. Inspired by an underground subway car park as the venue, we developed the full identity for The Subway, including logo design, branding, posters, tickets, and handouts. The visual language was created using a combination of 35mm photography, scanned textures, and screen printing, layered with digital techniques to produce a raw, atmospheric aesthetic that reflects the underground setting and music culture.