Features included: A leaderboard video that played only when the cursor moved, Bullets flying across the screen as users scrolled, growing spikes mirroring gameplay elements
After initial meetings with the Superhot team to understand their vision, I worked closely with our development team to determine how best to implement these mechanics. I produced and refined all visual assets while testing the interactive elements to ensure everything ran smoothly across the site.
The project involved complex interactions and multiple moving parts, and the result was a highly immersive, playful campaign that the Superhot team were thrilled with. I consider this project one of my proudest achievements.